If your site or you were denied from Google AdSense or its higher-paying competitor, Ad Exchange, you might be wondering what went wrong. While AdSense rejections can be perplexing at times, there are a few simple reasons why your site might be rejected from their ad network.
Content that isn’t acceptable.
Inappropriate information, such as porn or content that encourages unlawful acts, will be rejected, according to Google’s Terms of Service. If you wish to benefit from Google Ad Exchange, you must remove this offensive information from your website.
Spammy material and black hat SEO techniques
Don’t try to take advantage of the system. If you adopt black hat SEO tactics, it will eventually catch up with you.
Avoid adopting these techniques while attempting to enhance your site’s traffic because Google’s bots are continually on the lookout for spammy SEO practices.
Content that is a waste of time.
Google is notorious for rejecting content that appears to have been written by a machine or a non-native speaker.
Google does not want their advertisements to appear on websites that devalue their own brand.
Consider any denial of this principle. “Would my site make Google appear bad?” you might wonder.
Put your pride aside and try to make your site more Google-friendly.
Consider making changes to increase your chances of being recognized by Google, whether that involves eliminating problematic information, halting spamming SEO methods, or replacing old content with better content.