The question is, what is the best and cheapest option for everyone to make sales, especially during COVID-19? Consider the following 14 strategies to help you and your business earn more income in 2021.
The Strategies Experts Used To Increase Their Profit?
1. Carry out E-COMMERCE
Even after the pandemic is over, people still want the convenience of shopping online or collecting curbstones. this is the time to showcase or expand your online shopping experience.
The first step in implementing e-commerce, making your website accept online orders.
For this, you need a platform that accepts online payments. You can add some of these platforms directly to the current website. Or, you can add them separately, free online sales are more than just online ordering-you need to consider shipping and delivery or provide curbside pick-up.
This also means being able to accept payments remotely and eventually consider providing part-time drivers and delivery services. This option is especially important for restaurants that need to set up online ordering.
2. Automate Business Systems: One way to automate business systems to increase efficiency and reduce costs is to automate processes.
Good software or software services can help deal with all issues from payroll to inventory so that you and your employees have time to deal with tasks that can develop your business. Consider automating the following business systems: prospect development, credit planning, employee planning, employee benefits, background checks, payroll processing, accounting
3. Improve Your Website: People use your website to research your business before interacting with you. Can you improve their experience and build trust so that they are more inclined to use your product or service?
Your website should do the following four things:
1 explain your identity and the products you sell.
2 encourage potential customers to buy.
3 make it easier to buy products or services
4 if they have questions, they can easily contact sales or customer service contact.
Update its information and update its design. Then test your e-commerce components to make sure they run smoothly. NeilPatel.com’s free SEO analyzer will provide you with strategies to help you find your website on Google.
After setting up your website, perform a search engine optimization (SEO) review.
A search engine optimization (SEO) audit will help you better understand how Google and other search engines view your website.
You may need to make SEO-based changes to make your website more likely to appear when someone searches for the products you offer. In addition to SEO, please check the general customer communication experience: do you have links to social networks?
Do you have a section or link where customers can post comments? Will your website benefit from chatbots that answer common questions?
4. Comment Creation And Promotional Presentations:
Customers can add comments to their free “Google My Business” list.
To increase the conversion rate and sales of potential customers, all you need to do is respond to reviews. According to consumers, the trustworthiness of companies that responded to reviews was 1.7 times that of companies that did not respond (76% and 46%, respectively).
Check these sites and respond to comments, especially negative comments. Approximately 45% of consumers said they are more likely to visit businesses that respond to negative reviews. Positive feedback should also be shared on your website and social media. Spread the word! Finally, encourage them to review by making it easier for them to review.
How many times have you received a receipt promised to provide free items to complete the review, but never received it?
Sending an email with a request and a link to your customers will increase your customers’ chances of writing content.
5. Communicating With Customers: Now, more than ever, customers want to establish relationships with the companies they sponsor. Enterprises can obtain valuable information about customers through interaction. Communication is a two-way path, so don’t just ask for feedback. In addition, provide some useful things, such as suggestions or discounts on reviews.
There are many ways to communicate and build relationships with customers, please consider the following:
Spend some time in person with customers via email
Thank you, ask for reviews, coupons, newsletters, social networks, chat on their website. , Forums, virtual meetings (recommend an interesting speaker)
6. Invest In Your Business: At first, you may hesitate to invest more money in your business.
Especially when you are trying to figure out how to make more money instead of less money.
Usually, especially in chaotic times when new opportunities arise, the short-term cost of long-term repayment is the best decision.
If you want to invest heavily in your business, please be creative. They do not need to be your own personal or corporate funds. Will this update benefit customers? Consider a crowdfunding campaign. Is this a better team? Consider hardware loans. Is this a new idea or a business shift? Consider applying for investors.
7. Hire Contractors or Self-employed Freelancer: Websites, such as Fiverr and Upwork.com, can easily connect with professional freelancers. Hiring contractors or outsourcing is one option to minimize costs. In this way, you will not incur high costs for employee benefits (such as health insurance or withholding tax), thereby adding more money to your profits. Hiring a skilled worker may also mean getting the job done better and faster than adding a less skilled worker. Outsourcing and outsourcing are particularly useful for paperwork, short-term projects, or one-time jobs (full-time employees may not be able to justify it).
Certain services, such as accounting or human resources, can be part of software and service packages.
If you need an expert for a specific job, consider using a freelance website such as Fiverr or Upwork.
8. Increase Your Advertising: You may hesitate to spend money on advertising. Maybe in the past, you were burned by marketers who promised to get results but didn’t. Or you try to create your ads, such as Facebook ads, but don’t think it’s effective.
Regardless of your previous advertising experience, advertising is effective, but this is a long-term game.
Note that some experts believe that customers must see your ad 20 times before they can take action. A Facebook ad targeting 10,000 people is not as effective as a 10 ad targeting 1,000 people. To make your advertising more effective, please consider reading frank Harley’s “Influence” persuasiveness. This book introduces some techniques to help your users quickly process your ads.
9. Raising Prices
In today’s economic environment, this strategy is an unpopular choice. However, sometimes you need to increase the price to continue the business.
To set the price, please consider: what is the cost of creating the product, how much is the cost of delivery, business costs (including administrative and labor wages), competitive prices; Include all pricing data in your business plan; if you Decide to review it later, you can do so, and then notify your customers of this increase.
Explain why you made this decision. If there is a way to add value to the product without reducing profits, go ahead and let your customers know that they are also winning. Remember, according to the best-selling book Persuasive Impact (as described above), price increases can lead to increased sales, not decreases.
This is because people see your product or service as a more valuable psychological impact, simply because it costs more.
10. Selling To Existing Customers: It is easier and cheaper to sell to existing customers than to sell to new customers.
Take advantage of people already in your customer base or sales channel by offering them other products or supplements to products they already own.
One of the best ways is to use email lists. Maybe you think you don’t want to send another email to your customers. If so, you are completely wrong about the customer email. All customer emails should be placed first and sales second.
What can you bring to your customers to increase the value of their lives? Consider suggestions, advice, or suggestions related to your industry.
Then add a sales language to increase value, or start creatively selling products to your existing customers.
Consider sending handwritten notes to the most loyal customers. Include discounts in your note, or just remind yourself how much you value your customers.
Don’t forget the subtle CTA (call to action) at the end! eleven.
11. Reduce Leading Item Price
A leader item is a basic or initial product used to attract customers to your company and the products you produce.
It may be an entry-level product, a subscription to a simple service, or it may be the first in a series of products.
By placing the leader’s products at permanently lower prices, you can attract new customers.
Then, when they become customers, you can sell more products, sell more products (more current products), or cross-sell (different products).
Regardless of your strategy, everything starts with providing discounts to your customers.
12. Follow the 80/20 rule
The 80/20 rule is to focus the most important energy on the most valuable customers. The idea is that 20% of your customers typically generate 80% of their revenue; these are the people you want to follow. On the other hand, 20% of your customers usually ask 80% of the questions.
Identify those customers who have problems and fire them to free up more time for you to engage in more active business activities.
13. Cut Cost
One way to consider cost reduction is to consider the profit leverage effect (PLE). PLE’s idea is that every cedi saved in producing goods or providing services can add a dollar to your profit without having to sell more.
Check your current processes to reduce costs: Are there areas where efficiency can be improved? Negotiating cheaper products or services? In the long run, will adopting new software or renting services save you money? Make money and save money?
Does the co-operation have similar businesses to yours but meet the different needs of different customer groups?
You may not have considered this when you started your business, but you should consider establishing partnerships or collaborations.
This can be as simple as communicating to your customers in the next newsletter or involving packaged products.
When working together, make sure to develop clear guidelines for work, profit sharing, and cost-sharing.
Conclusion Now, innovation is vital to profitability, and now more than ever. Audit your business expenses to determine if any costs can be eliminated or reduced.
To increase sales, consider taking advantage of free options, such as email lists or markup promotions.
After exploring free opportunities, consider using paid options, such as advertising or business investment.