The Facebook Company Is Now Meta : A Social Technology Company

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CEO Mark Zuckerberg launched Meta today at Connect 2021, a new business brand that unifies our apps and technologies. Meta’s mission will be to bring the metaverse to life by assisting people in connecting, forming communities, and expanding their enterprises.


The metaverse will resemble a mix of today’s online social experiences, stretched into three dimensions or projected into the real world at times. It will allow you to enjoy immersive experiences with others even when you are unable to be physically present with them — and to do things together that you would not be able to do in the actual world. It’s the next step in a long series of social technology, and it marks the start of a new era for our business. In a founder’s letter, Mark elaborated on this concept.

Our annual Connect conference brings together developers, content creators, marketers, and others to celebrate the industry’s energy and progress. This year’s virtual event looked at how people would interact in the metaverse over the next ten years, from social interaction to entertainment, gaming, fitness, work, education, and business.

We also revealed new tools to assist individuals in creating for the metaverse, such as the Presence Platform, which will enable new mixed reality experiences on Quest 2, as well as a $150 million investment in immersive learning to train the next generation of creators.

At, you can view the entire Connect speech and discover more about how the metaverse will open up new possibilities. On our design blog, you can read more about our work developing the Meta brand over the last few months.


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